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The second edition of the Malta National Tourism Conference took place on Wednesday 12th February 2025. The theme that was chosen for this event was: “MALTA TOURISM STRATEGY: SHAPING THE FUTURE”.

 

The Conference was held at the Mediterranean Conference Centre in Valletta and was addressed by a number of local and international speakers. It also included opportunities for delegate participation and networking. An exhibition commemorating MTA’s 25th Anniversary was also be set up in the Registration Area, together with a set of interactive digital panels highlighting various aspects of the Observatory’s and the Authority’s work, in line with the Strategy’s objectives. 

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At the conference, the Malta Tourism Observatory also launched its latest publication called ON THE EDGE - a 92-page book about the coastline of the Maltese Archipelago and the natural and man-made characteristics that make it special. Click here to download.

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PROGRAMME

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09.00     Registration and Exhibition

 

10:30      Performance by the Malta Philharmonic Orchestra

 

10.45      Introduction by Mr Leslie Vella - Managing Director, Malta Tourism Observatory

 

11.00      Results 2024 presented by Mr Carlo Micallef - CEO Malta Tourism Authority

 

11.45      Address by Chairman MTA

 

12 .00    Coffee Break

 

12.30     Keynote Speech by Dr Dirk Glaesser - Director for Sustainable Tourism & Resilience, UN Tourism

 

12.45     Session 1 - Video Presentation

• The Malta Tourism Strategy

• The Malta Tourism Observatory     

• Tourism Sustainability Indicators

• Climate-Friendly Travel and Climate Change

 

13.05     The Quest for Quality - Panel Discussion covering the Malta Tourism Awards, Eco Certifications and Gastronomy as paths towards higher quality tourism with Ms Suzanne Brincat Dimech,  Mr Ivan Cassar and Ms Carina Dimech

 

13.20     Session 2 - Video Presentation

• Murmuration’s Malta Tourism Platform

• Research, Studies and AI

• Publications – On The Edge

• Concluding Remarks

 

13.45    Q & A Session with MTA Chairman, MTA CEO, and MTA Deputy CEOs

 

14:20    Closing Address by Dr Ian Borg - Deputy Prime Minister and Minister for Foreign Affairs and Tourism

              Lunch

 

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